Common starting points

CLIENT GUIDE / Offerings
Logos & visual identity

Visual identity system

A visual language that holds together beyond the logo.

Design

Design files and agreed exports. Implementation is a separate scope.

Average delivery time
1–2 days

Once the individual request becomes active. Content readiness and feedback can affect timing.

What it is

Connect typography, color, layout, imagery, and graphic devices into a usable system. The purpose is consistent recognition across the different places people encounter your business.

What we can make

  • Color and typography direction
  • Layout principles and graphic language
  • Example applications and identity guidance

When to request it

Best when individual materials feel disconnected or you are establishing a new brand.

Start the request

Share the goal, audience, existing files, required formats, and any deadline. We will confirm the scope and deliverables, then place the work in the request queue.

Typical specifications

Files & handoff. Figma source where appropriate, plus SVG, transparent PNG, JPG, and PDF exports for approved artwork.

Setup. Vector masters for scalable marks; raster exports at agreed pixel sizes. Print color versions are prepared to the agreed production requirements.

Limits. Font and stock licenses are separate. JPG has no transparency; PNG is not a vector. No trademark search or registration.

Ready to start

0 of 4 reviewed

Use this to prepare your request. We confirm scope and readiness together.

Before this becomes active

Can follow at the agreed stage

  • Refinements after the first direction is reviewed.
  • Inputs for later stages, only when we agree they are not needed yet.

Personal checklist only. Ticks are not saved or sent, and do not start the delivery estimate.

Copying a template does not submit a request.

Read the briefing guide
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