Website strategy
Decide what the website needs to do.
Recommendations, planning, or review. Production work is a separate scope.
Once the individual request becomes active. Content readiness and feedback can affect timing.
What it is
Map the audience, content priorities, page structure, and conversion paths before designing the screens. A clear structure helps the site serve both visitors and the business.
What we can make
- Website goals and audience priorities
- Sitemap and page outline
- Key user journeys and content requirements
When to request it
A good first request for a new site, redesign, or complicated collection of existing pages.
Start the request
Share the goal, audience, existing files, required formats, and any deadline. We will confirm the scope and deliverables, then place the work in the request queue.
Typical specifications
Files & handoff. A sitemap, page priorities, and written recommendations in Figma or PDF.
Setup. Digital planning document based on your audience, offer, content, and conversion goals.
Limits. No page design or build is implied. Analytics setup, user research, and copywriting require their own scope.
Ready to start
0 of 4 reviewedUse this to prepare your request. We confirm scope and readiness together.
Before this becomes active
Can follow at the agreed stage
- Production-ready copy and assets for a later design request.
- Implementation access when a separate implementation stage becomes active.
Personal checklist only. Ticks are not saved or sent, and do not start the delivery estimate.
Copying a template does not submit a request.